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Do you eat too much? The jogging pants may be owed.

Check what you can do to cut weight

Overweight and Obesity in Norway In 2000, 40 and 45 year old women weighed 5.8 kg more than in 1985. Differences for men: 5 kilograms.

Increasingly obesity develops, in some counties one in five 40- and 45-year-olds had obesity. Similar developments are seen internationally.

15-20 percent of Norwegian children aged 8-12 have obesity or obesity (Directorate of Health 2008, Juliusson 2007, Vilimas 2005)

About 8-14 percent of Norwegian 15-16 year olds have obesity or obesity (Helsedirektoratet 2007, Grøholt 2008, Juliusson 2007)

Young people in the three northernmost counties have 70-90 percent greater risk of being overweight than youth in Oslo. (Results of youth surveys in six counties. )

Source: Public Health Institute, fhi. no

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“It’s not just starvation, blood glucose and hormonal conditions that affect us to eat more than we should,” says Brian Wansink, Professor of Consumer Behavior at Cornell University, and head of Cornell Food and Brand Lab, an independent research institute.

The environment also plays a major role.

If you want to lose weight, you should pay attention to the size of the plate, glass and cup, on packaging, availability, which people you interact with, and the environment you are moving in.

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All of this can affect our appetite – and make us eat more than we need.

– We overpower because there are signals and wires around us telling us we are going to eat, he says.

It’s simply not in our nature to take a break after each bite and consider whether we’re satisfied or not.

Unconscious Choice

We make 220 food choices a day, and very often we do not even realize we take them.

Only when we get a more alert relationship to the mechanisms that make us eat and overeat, we can incorporate others – and good eating habits.

– We can take 200 calories less a day without the body or appetite “marking” it. But over a year this will mean a weight reduction of about 5 kilograms, says the professor.

Food and Environment Research

Since 1997, Food and Brand Lab has conducted hundreds of attempts that have resulted in research reports and scientific articles. The results of the studies are frequently published in mass media – and widely used in talkshows around the world.

– Considering that there is an explosive increase in obesity and obesity in the Western world, this is a very important research, “says Morten Heide, researcher at the Nofima research group..

He even has a doctoral dissertation that deals with how food is judged in different situations and surroundings.

– Food is the highest degree of psychology, says Heide.

The surroundings affect the dining experience

– The surroundings affect the taste experience. Restaurant food will often taste better than the canteen food, although it is strictly stiff at first, says Heide.

Names and names also provide expectations that in turn can affect participants in TB.

Do you call a Norwegian bacon for Spanish, for example – can it affect how it is judged by consumers.

Heide, however, emphasizes that he has not been researching what factors affect the actual food intake; but how special factors like where you eat – and who you eat can affect the dining experience.

Studies show that we tend to eat less when we want to make a good impression on a person of the other sex – especially if this is perceived as socially attractive. In particular, the women who pierce the food in this way, says Morten Heide.

“Great”, healthy trends

While potential partners may cause us to piss in our food, large portions of food can make us eat and drink without punching.

The relatively freshly launched Chiquita smoothie of 750 ml is well groomed in the shelves. It costs 38 kroner – and contains about 400 calories. A serving bottle containing only one third (250 ml and 130 calories) costs half as much.

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SIZE CALLS: Larger portions make us eat more. At the same time, we get a big discount. Photo: Bjørn Inge Karlsen, HM Foto

Reasonable calories for money

The bigger the amount you buy, the less expensive you pay. And its more you eat and drink.

42 calories per 100 ml

Coca-Cola: 1.5 liters costs 19 crowns

Coca-Cola: 0.5 liter costs 15 kroner

Potato chips from Maarud 500 calories per 100 grams

Potato chips, Maarud: 250 grams cost 25 kroner

Potato chips, Maarud: 90 grams costs 19 kroner

Nutritional Supplements from the Small Nutrition Factory 455 calories per 100 grams

400 grams cost 35 kroner

190 grams cost 25.50 NOK

60 grams cost 17 kroner

Buying a bottle of three times as much content, you only pay twice as much.

Terje Jensløkken, market manager for Chiquita in Norway thinks consumers get a lot of money when choosing the big bottle – which is also intended for families, he emphasizes. But he clearly sees that the economics variant is the best buy regardless of marital status.

But the good offer also means three times as many calories.

One of the reasons for the big sizes is that we are following up competing products – and the general trend in the market, says Jensløkken, who does not have a bad conscience for the good offer.

– We primarily go to offer health. It’s whatever healthy calories they get – in addition to vitamins and minerals, Terje Jensløkken says

At the same time, people are being manipulated for a greater calorie intake, a new and interesting thought.

– However, any obesity is a most unintended side effect, he says.

Larger plates

– The circumference of a regular dinner plate is increased from 16 cm to 19 cm since 1970 – years, says Kari H. Bugge, nutritionist and professional leader at Grete Roede.

– Larger plates mean more food. It is documented.

For the same reason, the size of the packaging can manipulate us to eat and drink more than we are aware of.

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ENVIRONMENTAL APPLICATION: It’s not always it’s hungry that controls us. It might as well be the environment. Photo: Colourbox

Big clothes and big bodies

One would think that the cafeteria in prison is the most desirable eating place.

Brian Wansink uses the inmates at a prison in the Midwest as an example of the opposite. Those who had a sentence of six months went up 12 – 13 kilograms on average. It was not because the food tasted so good, mostly it is an eternal source of frustration among the inmates.

One of the reasons that they still forgave themselves, explained the prisoners, were the informal orange prison suits. They had no trousers tightened, according to Mindless Eating.

– We always encourage slimming to get rid of clothing that has become too big – and instead buy clothes that fit the “new” body. When we lose weight, the self-image always lasts a bit. It takes time before you are “slim” in your head too. If you wear jogging suits with a knit in your life, it’s easier to get on again, says Kari Bugge of Grete Roede.

– It is therefore a mindset that the food products industry is still operating with chip packages and chocolate plates in large sizes, says Bugge.

Calorie content is given per 100 grams and 100 milliliters, but often this is too abstract for the consumer.

We tend to eat until it’s empty – or almost empty. At the same time as the manufacturer sells more of cheap and unhealthy “food”.

Even healthy smoothies can cause too many calories when the bottles are just big enough, says Bugge.

Good Advice

Wansink believes the best way to lose weight is to replace unconsciously bad eating habits with unconscious good eating habits. This way we can automatically reduce our calorie intake.

1. You eat what you see.

Remove sweets and junk food, so you think less of them – and eat less of them. Instead, place a bowl of crispy vegetables at the eye level in the refrigerator.

2. Purchase as small packages as possible.

Remember that if you have opened a large bag, it is much easier to supply. Again and again.

3. Do not rid yourself of visible evidence.

Do you eat chicken wings then place the limbs on the edge of the plates. And tell them on a regular basis.

4. Focus on the food.

Eat when you eat. Looking at the TV or doing something else at the same time, you eat easily more than you are aware of.

5. Use smaller plates and narrower glasses.

Large plates and wide glasses make us eat / drink more. Choose smaller variants.

6. Avoid posed, big clothes.

Knit in skirts and trousers does not limit food intake.

Social Obesity Failure

A study published in the New Journal of Medicine based on 12. 000 people through 32 years can tell that the established relationship can become an obesity trap.

And watch out for an overweight partner!

The person you share bed – and not least the table – can increase your own obesity risk by 37 percent, says nutritionist Lise von Krogh. .

But there are peanuts in comparison to a good and round cutlery. In any case, if you are a man. Here, the friendly friendship can increase the chance that you get on with 71 percent.

And its thicker the worse; Does the mate have a BMI that flies over 30 (and gets him into the heavyweight class), increasing your chance of tilting with a total of 171 percent!

Some numbers

One plate of sugary chewing gum a day, adds one and a half kilo extra a year.

Six boxes of cola à 139 calories a week means an annual weight gain of six kilos.

A daily chocolate of 270 calories is about 13.5 extra kilos a year.

(Source: Mindless Eating)

“Unconscious” Chicken Wings

Brian Wansink did a study of 53 students at a local sports bar.

Without being aware of it, they were divided into two teams. While watching sports shows on television, they could eat as much chicken wings as they wanted.

The first team got rid of the leg rests as they ate. At the other side, the knees raised their legs. The former group, which always started with clean plates, ate 28 percent more chicken wings than group number two that was constantly reminded of food intake. (Source: Mindless Eating)

It also does not help if he is on the other side of the globe. It’s the mental proximity that matters – and not the physical, “says von Krogh.

For the same reason, the neighbors – who are more peripheral acquaintances – will not affect our weight.

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